January 21, 2010

‘da Kink in My Hair‘s first season on DVD January 26, 2010

‘da Kink in My Hair, Trey Anthony and Ngozi Paul’s Afrocentric Global dramedy, will have its first season out on DVD January 26, 2010.  Paradox Entertainment Group and E1 Entertainment will put the set out.

I came across ‘da Kink‘s first season DVD on January 20, buried here.  Even Air Farce compilations are listed before ‘da Kink in My Hair.

Global gave ‘da Kink in My Hair the college try for two seasons, to disappointing ratings.  The series averaged around 250,000 viewers its first season.  ‘da Kink dipped below 200,000 viewers its second season.

I’m amazed Global stuck with ‘da Kink in My Hair for as long as it did, despite low ratings.  ‘da Kink always came across as a show Global would greenlight to fill a diversity quota.  It should have been on a specialty channel from the start.  ‘da Kink is a show about Jamaican hairdressers.  If that doesn’t scream “niche audience,” then I don’t know what a niche is.


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