The big news today is “yay, simsub ends for the Super Bowl by 2017”, which comes across as gumtoothed. Super Bowl ads are increasingly on YouTube before they air during the Super Bowl, which makes the CRTC announcement late in coming. If I understand this press release correctly, simsub continues on local stations, and ends on specialty channels. Cable and satellite companies continue to perform simsub, for now. Bell and Videotron must allow their mobile television services (Bell Mobile TV, illico.tv) to count against the customer’s data cap, so as to end an “unfair advantage” against competitors.
This set of Let’s Talk TV decisions come across to me as more substantial to net neutrality than anything else. The next big problem is the lack of a true over-the-top content service here. There’s also the issue of over-the-air digital signals, and the phasing out of low-power analog signals. I will never understand why only CFTV adopts digital subchannels, while it’s a stable enough market in the United States.